About Gucci

Gucci, or the House of Gucci, is an Italian haute couture establishment. It was founded by Guccio Gucci (1881-1953) in Florence in 1921.

Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy.

In the early 1990s, Gucci underwent what is now recognized as the poorest time in the company's history. The company's new accessories failed to pick up the slack, and for the next three years the company experienced heavy losses and teetered on the edge of bankruptcy. Gucci underwent what is now recognized as the poorest time in the company's history.

Gucci Group, under a new management, became a publicly traded company in 1995, listing on the New York and Amsterdam stock exchanges. It issued further shares in 1996.